Without traffic to your website, you may as well not have one at all. Getting people to your site is very important, but more important is that you get the correct audience to your site. This entails knowing what your audience wants and then steering your SEO Campaign in that direction. Not understanding this can result in a weak campaign.
Some Things to Keep in Mind
So, you have narrowed down the audience and you think that you know the best keywords you want to use for rankngs. But it is far more important that you know what keywords your target audience use. At times the difference between the two can be vast and may lead your campaign into oblivion.
But knowing the correct keyword/s may not be enough either, you still have to understand which keywords are realistically achievable. Even if you have an excellent product and a site that is easy to use and packed full of links if you have the wrong keywords you are wasting your time.
What are you advertising?
To help you glean the keywords your audience use, it helps if you know who your site is geared toward. In other words who is likely to be interested in your product? For example is your product available to a Global audience, or only relevant to your country? This will ascertain which words your audience will use in their search. For example some may use the word petrol while someone else would use the word gas.
You need to know who or what type of people you want to communicate with on your page. Remember that once you have chosen your keywords, they form the basis of your SEO Campaign. It is also vital to keep ongoing analysis of our keyword rankings as you may need to change them over time in order to keep your rankings high and ensure that your SEO campaign remains successful.
and remember, Pigs DO Fly
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