Playing with SEO positioning

SEO ranking can be war. Everyone wants to win. The stakes are high and one has to deploy tactics and techniques that use ethical practice in order to win.

It is important to know the rules of war, who your competitors are and where they are placed in the war, are they ahead of you, beside you or behind you? If you know this you can adjust your strategy. If you want to attract more traffic and ulitmately take business away from them then you have to come up with something different from that of your competitors.

One thing that can do this for you is content. Content in SEO terms is KING! If you want to gain top positioning and stay there you have to provide the search engine with relevant, polished, fresh and interesting content. Content needs to be constantly changing, added to and updated. Static websites are rarely up in the top rankings.

Web spiders love fresh interesting content, they thrive on it much as they would a fly caught in their web. They are hungry for good content and when they find a website that provides them with a diet rich in content they will keep coming back for more.

Defending yourself

The minute you start ranking you will have to start defending your place. Increase your opportunitites by increasing the pages you have on a particulr topic or topics relevant to your product or services. The more information that can be found when a surfer types in their search query the higher the probability they will find you.

There are millions of other websites vying for your position, so it is up to you to keep the search engine happy. You need to create trust and if you do this then the little spiders will visit you every day. To do this you must ensure that the content you produce on your site is relevant to your product or service. If you start sneaking something else in that has nothing to do with your chosen keywords you run the risk of driving the spiders away. Worse you might run the risk of penalities.

Your content has to speak to your audience. If it does you will start building brand awareness, keep spiders happy and busy trolling your pages, your rankings will improve and you will attract more and more traffic.

More later………

And remember, Pigs DO Fly