How long does it take to achieve rankings?

Unless your website address is imprinted in people’s minds the chances of any potential clients finding you in Cyberspace and doing business with you is very slim to impossible. Your website is a little island in an unmapped ocean and certainly will not bring you business.

Clients have to find you and they want to do it with as little hassle as possible. Getting results and keeping them is your goal, and this takes work and commitment, from you!

But How long, really?
Unless you have no competitors, or your competitors are not doing any work on their SEO Campaign, you might very well shoot to Number One, and stay there. But this is not going to happen in your lifetime! Results will not happen overnight so don’t expect them to! A few months to a year is not an unrealistic time span to wait, and apart from technical reasons time to approve web links and search Engines having to find new links and ‘re-spider’ new pages, keeping your results optimum will be directly linked to your ongoing efforts.

Don’t twiddle your thumbs, get going!
The work you do on your site will have a direct impact on the time it takes your SEO Campaign to get you ranked.

Think of a Search Engine as a pet that to be fed and watered, exercised and groomed. The more attention you give it, the more faithful it will be. Starve and neglect it, and it will fade away like it never existed.

Here are a few small tips to help you get results faster:-

• Stay involved if you are using a professional to conduct your campaign. If you are conducting your own campaign it is very important to ensure that you have the resources to carry out all the work you need to do
• Check out your competition and see what they are doing on their sites, then do more.
• Monitor your stats. A simple Tracking Software will keep you informed on your hit rate, if it falls you can quickly investigate why and take the appropriate actions
• Make sure that your keywords or keyword phrases are narrowed down as much as they can be and that they are realistic and specific to your market audience.
• Don’t make any changes to your website that may result in your link being turned off by the Search Engine
• Make sure that all your links are up to date and working
• Keep updating your site with fresh new content
• Set and maintain realistic, reasonable goals
• And, most importantly, be patient!

remember, Pigs DO Fly

Playing with SEO positioning

SEO ranking can be war. Everyone wants to win. The stakes are high and one has to deploy tactics and techniques that use ethical practice in order to win.

It is important to know the rules of war, who your competitors are and where they are placed in the war, are they ahead of you, beside you or behind you? If you know this you can adjust your strategy. If you want to attract more traffic and ulitmately take business away from them then you have to come up with something different from that of your competitors.

One thing that can do this for you is content. Content in SEO terms is KING! If you want to gain top positioning and stay there you have to provide the search engine with relevant, polished, fresh and interesting content. Content needs to be constantly changing, added to and updated. Static websites are rarely up in the top rankings.

Web spiders love fresh interesting content, they thrive on it much as they would a fly caught in their web. They are hungry for good content and when they find a website that provides them with a diet rich in content they will keep coming back for more.

Defending yourself

The minute you start ranking you will have to start defending your place. Increase your opportunitites by increasing the pages you have on a particulr topic or topics relevant to your product or services. The more information that can be found when a surfer types in their search query the higher the probability they will find you.

There are millions of other websites vying for your position, so it is up to you to keep the search engine happy. You need to create trust and if you do this then the little spiders will visit you every day. To do this you must ensure that the content you produce on your site is relevant to your product or service. If you start sneaking something else in that has nothing to do with your chosen keywords you run the risk of driving the spiders away. Worse you might run the risk of penalities.

Your content has to speak to your audience. If it does you will start building brand awareness, keep spiders happy and busy trolling your pages, your rankings will improve and you will attract more and more traffic.

More later………

And remember, Pigs DO Fly